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Design Thinking

Design Thinking is a term that gets thrown around a lot these days. At its core the concept of Design Thinking is Customer-centric. It’s about understanding what your customer wants first before providing them with a solution.

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Design Thinking

Design Thinking is a term that gets thrown around a lot these days. At its core the concept of Design Thinking is Customer-centric. It’s about understanding what your customer wants first before providing them with a solution.

Start with Why

Some of you might have read Simon Sinek’s best-selling book ‘Start with Why’- or at least seen the Ted talk. The rediscovery of ‘why’ surprises me because I’m one of those people who are always thinking about why.

Pathway Builders Part Two

Where should those pathways lead? Our hope is that the pathways ultimately make it possible for Christians to be agents for redemptive change in society.
Redemptive change is our term for a particular approach to social change that grows out of our engagement with the Christian story. It is an approach to change that results in our growth and formation as followers of Jesus, while also making a positive impact on society and bearing witness to Jesus.

Pathway Builders Part One

Over the last 6 months, a deeper clarity has emerged around the purpose of Seed. After a couple of years working through the detail of ‘how’ we do what we set out to do, we’ve had the pleasure of returning to reconsider in fresh ways ‘why’ Seed exists.
That ‘why’ – Seed’s purpose – is to create pathways for effective and faithful engagement by Christians in society. We might not talk about that in our public messages all the time, but that lies at the core of Seed’s existence.

Incubating Vision For Your Unique Context

or as long as we can remember, the ability to see has been understood as a divine gift. From the snake in the garden to the eye of Horus, from the “see-ers” of the Old Testament to the “light of the world” in the New, the opening of blind eyes has been amongst the most pressing themes of the human condition – and its hope.

Shaped: Design Thinking, Desire, and Knowledge in Business Innovation by Nathan Trulsen

But design thinking—prioritizing the emotional and imaginative side of being human—seeks to put creativity in the center seat of business strategy, owning up to the reality that desire and knowledge are more connected than largely acknowledged. As a Christian who seeks to give glory to God through my work, I am delighted that design thinking provides a more human approach to understanding innovation.

The Challenge of Change

As part of our Accelerator program at Seed we consider the reality that in the current marketplace any organisation that wants to succeed must embed innovation and change into their structures and processes from a very early stage.